Your Complete Marketing Plan for Promoting Your Fundraiser Event at Steve’s!
Our Dogs for Dollars Fundraising Program is a FUN way to raise much-needed funds for your non-profit, sports team, school, or club. In order to make it successful for you, we donate a full 15% of dine-in and carryout sales (excluding delivery). Because we do this, we only offer a few slots each month - and only partner with groups that promise to promote hard, spread the word, and bring a crowd. To make it even easier for you, we've put together a suggested marketing plan for your upcoming event!
Plan the On-Site Event Portion of Your Fundraiser
The most successful fundraisers have an event component - a specific time when people come together on-site for a period of time. Open-ended fundraisers without an event raise only 30% as much as those that host a true on-site gathering component. Having some sort of in-person element where people gather is critical to your fundraiser’s success. Some people will have a band out to play, while others have a happy hour get together, game night or a night in the park. Talk with our team about how you can make your event even more fun.
Customizable Flyers
Add your logo and date to one of these flyers. We've provided multiple options. Be sure to choose the one that describes your event most accurately, as we host a variety of fundraising events. If you prefer to work with a PDF format, download the first set of files.
If you edit your creative in Canva, we recommend downloading the PNG flyers and customizing them that way.
Once you've customized your flyers, get them distributed ASAP via email and print. We recommend at least 2 weeks of promotion prior to your event with multiple touches if possible to ensure success.
Editable Social Media Graphic Templates in Canva
Social Media Promotion
Below, we've written a fool-proof plan for promoting your event. Be sure to allow at least two weeks to promote your event.
1. Create a Facebook Event tied to your organization's page. Use one of the banners provided below to grab your audience's attention. Invite friends and family to the event and ask them to RSVP "YES" (not "Interested"). This will expand your audience to their circle of friends and family. Ask all of your supporters to share this event multiple times over the two-week period and to share their excitement about attending on social media.
2. Post Multiple Reminders of your upcoming event on personal and professional Facebook Pages/Profiles, Instagram Profiles, and Twitter. Customizable graphics are provided below. You can add your logo and details to the graphics OR simply add details in your accompanying caption.
3. Ask your supporters to post pictures of their visit for all to see. This will set you up for success when you repeat the fundraiser next year. It will give all the supporters who didn't come to the event the first time a sense of FOMO (Fear of Missing Out) - and they'll be sure to attend the next time around!
Email, Text & Website Promotion
Send an email to your active supporters email list - at least twice in two weeks.
List the event on your website. Be sure to link to www.steveshotdogsstl.com so that your supporters can check out the menu, look up hours, directions and nutritional information before their visit.
If you utilize SMS marketing, be sure to send out a reminder day-of!
